July 18, 2016 – New York City, NY – The New York creative shop, Oink Ink Radio, has had quite an impressive year so far. From ushering in several new, big name clients, to being recognized at major advertising awards shows, Oink’s success continues to soar. The radio boutique is also gearing up for it’s 18th annual Dead Radio Contest; all while preparing to celebrate the 25th anniversary of its inception. Ironic, since most all of Oink’s competing shops have recently shut their doors.
New clients on Oink Ink’s roster include Verizon, Western Union and Advance Auto Parts. The shop continues to work on accounts such as Intel, NatGeo, Staples, CBS, K12, Robert Half Company and Carquest, among others. More and more, brands are hiring Oink for their radio expertise even if they already have an AOR in place. This is a shift from Oink’s initial business model.
According to Oink Partner and Director, Dan Price, “These days, brands have become comfortable engaging various marketing resources, be it a traditional agency…digital agency…mobile…a firm to handle website development, etc. Radio is a specialty medium and so demands a specific approach.”
While new business continues to pour in, Price is quick to point out that many of Oink’s clients have been relying on the firm for many years. “CBS TV Distribution, for example, has been a client for 20 years. Literally. That’s unheard of in the ad business.”
The company’s annual Dead Radio Contest has also been a mainstay for many years. The worldwide competition is the first of its kind, and is entering it’s 18th year. It’s designed to give a second chance to great radio scripts that clients deemed too risky, too zany—or simply the wrong fit at the time. Oink Ink solicits submissions from writers around the world, and a panel of industry professionals, judges the top scripts. The grand prize winner is treated to an expense-paid trip to Oink Ink’s New York City or Los Angeles studios, where they enjoy a free hotel stay and the experience of participating in the full production of their winning script.
Several previous winners have seen clients ultimately change their minds about the rejected scripts upon hearing the produced spot—and in some cases, actually deciding to air it. In fact, more than a handful of Dead Radio winners have gone on to earn recognition at the Radio Mercury Awards and Cannes, among other high profile advertising shows.
Jim price, Oink partner and the company’s Creative Director, says the secret to Oink’s good fortunes is really quite simple. “After all these years, our clients continue to look to us for basically one thing: a passion for the work. Lots of agencies handle their radio assignments in far too casual a manner. But radio is what we do. And no one has been able to compete with us and our approach to the work.” The work, says Price, has always separated Oink from those who have come and gone over the past 25 years.
To hear samples of Oink Ink’s radio, CLICK HERE
ABOUT OINK INK
Oink Ink is an award-winning, creative agency founded by veteran managing director and president Dan Price and brother, executive creative director Jim Price. Oink Ink writes, produces, directs and manages radio and television advertising for ad agencies, client-direct accounts, cable network promos and special projects. Headquartered in New York, Oink Ink has been providing high-end creative for 25 years, for such notable clients as Google, AT&T, CBS Television, Coors Light, Ford, IBM, Southwest Airlines and Staples and ad agency leaders Goodby, BBDO, Crispin Porter, Ogilvy, JWT, and many more.