Ads promote March’s premiere of Breakout Kings
Cable network A&E recently commissioned frequent partner Oink Ink to craft a radio campaign for their new scripted series Breakout Kings, which premiered March 6. The one-hour drama revolves around a team of U.S Marshals and recaptured prison escapees who work together to track down convicts who are currently on the run. In exchange for their help, the convicts get a reduced sentence—if they don’t try to break out a second time.
Oink Ink wrote and produced a series of 3 spots that aired the weekend of the premiere. Featuring announcer Kyf Brewer, the 30-second spots are filled with dialogue pulled from the show’s pilot episode, created by the same team behind TV’s hit Prison Break.
Listen to the spots here.