Production shop creates original music for Moroch effort.
May 15, 2012 — New York, NY — Oink Ink, the New York City creative shop, has just wrapped up production on “Wholesome Harmony”, a radio campaign for restaurant giant McDonald’s. Commissioned by Texas based advertising agency, Moroch, “Wholesome Harmony” was cast, produced and scored by Oink Ink.
Micah Kovacs, house composer for Oink Ink’s sister company, Verbatim Sound Studios, wrote the score for the spot and cast vocalist Craig Chang to provide the harmony to compliment the score. Voice actor Brian Cade narrates the spot and introduces McDonald’s new blueberry banana nut oatmeal.
Scripts were written by Moroch’s Gavin James and produced by agency producer Kathleen Torres. Oink Ink’s Dan Price directed.
“Wholesome Harmony” is the latest piece in Oink Ink’s large portfolio of creative work. You can hear “Wholesome Harmony” here.
ABOUT OINK INK
Oink Ink is an award-winning, bicoastal creative agency founded by veteran managing director and president Dan Price and his brother, executive creative director Jim Price. Oink Ink writes, produces, directs and manages radio and television advertising for ad agencies, client-direct accounts, cable network promos and special projects. Headquartered in New York, and with offices in Santa Monica, Oink Ink has been providing high-end creative for over 20 years, for such notable clients as Google, AT&T, CBS Television, Coors Light, Ford, IBM, Southwest Airlines and Staples—and many more. Oink Ink is a sister company of Verbatim Studios, which produces sound design, radio, audio for TV and original music work for ad agency leaders Goodby, BBDO, Crispin Porter, Ogilvy, JWT, and many more.