About Oink Ink
For over 25 years, Oink Ink has been called on by ad agencies, brands, and media entertainment companies to create breakthrough audio advertising.
We used to say, ‘breakthrough radio advertising,’ but today, audio ads aren’t heard exclusively on radio. Now, you’re just as likely to hear them within a podcast, via streaming platforms, smart speakers, or your phone and tablet. Hell, by this time next year, you’ll probably hear ads on your smart toothbrush or Squatty Potty.
Which is why today it is as important as ever that your audio breaks through. After all, there’s a lot of competition for a listener’s attention and many have only two ears.
So what makes Oink Ink different?
Well, for one, we go overboard at every step in the creative process.
How overboard is “overboard?”
We assign each project to a whole group of the best radio writers in the business, while an ad agency would be content letting a junior copywriter “take a whack.”
We audition hand-picked talent from all over the country rather than casting “Bill the editor.” And we spend hours in the studio trying various approaches, interpretations, lines of copy, and production techniques.
In short, it’s not over until we feel like we killed it.
Oink Ink is the audio company for brands who value great audio advertising and appreciate creative worthy of their brand and the media dollars they put behind it.
In this ever-changing world of audio, you need people who get the medium, or more accurately, mediums. We’ve always led the way in the world of radio ads, so it’s no surprise we’re way out ahead in the digital space as well. And if it’s industry awards you’re into, suffice to say we have more wins than the Harlem Globetrotters.
Check out some samples of our work below:
Digital (Incl. Dynamic, Short Form and Interactive)
If you agree that the work we’ve done for others is better than the work currently being done for you, give us a holler. We’d be happy to go overboard for you.
Behind the Work
Dan is a partner and Oink Ink’s Executive Producer. For nearly 30 years, Dan has been a sought-after director of talent, and has produced the majority of Oink’s commercials. He knows what makes actors tick, what they react to, what works and what doesn’t. Dan is also a contributing writer, co-creative director, and manages the business operations.
While not concepting and writing scripts or directing talent, Dan enjoys concepting and writing scripts and directing talent … in his spare time.
Rachel joined Oink Ink in 2015 and serves as Controller. She was recruited from the only industry as sexy as radio commercial production, Public Accounting. Rachel’s never met a spread sheet she didn’t like and is the proud owner of a CPA license. Her organizational skills and analytical nature keep Oink running smoothly and efficiently on the back end. As a mom of 3 kids under 5, the same can’t be said of her living room on a rainy day.
Jim is a partner as well as Copywriter and Creative Director. He’s written more scripts than Tyler Perry on Red Bull. With one difference, he throws some out because they aren’t good enough.
In addition to being Oink’s most prolific writer, Jim oversees Oink’s creative process, manages our vast pool of freelance writers, and steers our creative efforts. Jim also directs/produces sessions and is an integral part of our voice casting service.
Tori joined Oink Ink as an Assistant Producer and brought with her experience gained from her time working at CBS Television, Buzzfeed and Glass Entertainment. Tori is responsible for things below the surface: Estimates, Scheduling talent and sessions, Coordinating casting, as well as project planning and explaining the latest phone apps to Jim & Dan. In her spare time, Tori competes in long distance races, Iron Man competitions and Mud Runs…all of which sound terribly exhausting and sweaty.