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Division of Labor, an innovative upstart creative agency has turned to Oink Ink to produce a radio campaign for client, Roku.

Roku is a tiny box that streams Netflix, Hulu Plus, Amazon Instant Video, Pandora and over 600 channels straight to any TV. It’s become one of the best-selling devices of its kind.

Division of Labor, an ambitious startup agency located in San Francisco brought Oink Ink Radio on board to create the radio effort for Roku as part of their new campaign that uses the line, “Keep Streaming America!”

The :60 humorous spots feature an “All-American” approach toward watching TV. Roku encourages its listener to forget about inventing the next big thing and to instead indulge in endless television viewing using the device.

Oink Ink Radio conducted casting for the radio commercial bi-coastally – and secured Fred Melamed, a prominent voice actor who lent his voice to the spots. Another set of voices make an appearance in Roku’s radio spots, too – that of the entire Oink Ink staff – who hummed the melody of the patriotic anthem: “The Battle Hymn of the Republic” for the piece.

Jim Price, co-Founder of Oink Ink, says of the project, “We knew early on this was a cool assignment. A very fertile project, creatively. The client and agency know their market and have defined their product well among the consumer. Given that solid, tight direction it really opened the door for some good creative.”

Verbatim Studios, Oink Ink’s in-house mixing studio handled production of the spots. Verbatim’s Conor Murphy recorded and mixed the campaign. Oink Ink Radio wrote, produced and directed the work.

Division of Labor is a creative agency comprised of an award-winning team of writers, designers and producers. Clients have included Microsoft, Nike, Visa, CNET, LA Marathon, Klout and Groupon. Josh Denberg and Paul Hirsch served as Creative Director, and Angela Garvin as Producer for Division of Labor.

Click HERE to listen to the spots.


Oink Ink is an award-winning, bicoastal creative agency founded by veteran managing director and president Dan Price and his brother, executive creative director Jim Price. Oink Ink writes, produces, directs and manages radio and television advertising for ad agencies, client-direct accounts, cable network promos and special projects. Headquartered in New York, and with offices in Santa Monica, Oink Ink has been providing high-end creative for over 20 years, for such notable clients as Google, AT&T, CBS Television, Coors Light, Ford, IBM, Southwest Airlines and Staples—and many more. Oink Ink is a sister company of Verbatim Studios, which produces sound design, radio, audio for TV and original music work for ad agency leaders Goodby, BBDO, Crispin Porter, Ogilvy, JWT, and many more.

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