New York — Oink Ink is pleased to announce the winner of its 18th annual Dead Radio Contest. Cundari’s Emmanuel Torres’ 60-second spot called PUSH for client fixauto.com earned the first-place award in a crowded field of entries. Torres, an art director in Cundari’s Toronto office, had the idea for the script seven years ago in his first advertising class in college. Through the years, he has pitched it numerous times but was never able to convince a client to take such an edgy approach.
“This script was born in one assignment. When I presented it to class, they laughed. It was pretty out there, but everybody got the joke,” Torres said. “I’ve tried to bring it to other clients when it would work under their category, but the opportunity to run with it never happened — until now.”
Over the years, numerous Dead Radio winners, all of which were initially rejected by clients, went on to air. In fact, several have been recognized by some of the industry’s biggest award shows — including Cannes and the Radio Mercury Awards. The Dead Radio Contest, now in its 18th year, aims to give a second chance to great radio scripts that clients deemed too risqué, too zany or were simply overlooked.
“Emmanuel’s story – how he actually wrote his script while at ad school – is exactly what this contest is all about,” said Dan Price, Oink Ink co-founder. “We’re thrilled to have been able to rescue 18 spots that belonged on the air but for various reasons hadn’t been given the chance.”
Each year, Oink Ink takes submissions from writers worldwide for the contest, and a panel of industry professionals selects the top spots. This year’s entries were reviewed and judged by an international panel — including Tony Hertz, CEO of Tony Hertz: Radio & Brand Sound, Philippines and Ralph van Dijk, Founder & Creative Director, Eardrum, Sydney, Australia.
Torres spent last weekend at Audio Engine, Oink’s New York-based studio and enjoying the city. He was able to witness the resurrection of his shelved script as the spot was recorded and brought to life.
“The talent was first class,” Torres said. “The script has a lot of screaming. They were really good ad libbing. Dan knew how to direct it all and what would make this spot the best — and I learned a lot watching him in action.”
Rick Ardito, a New York-based freelancer, won second place for a spot he wrote for Starz’ television show Ash vs. Evil Dead called “Casting”. Daniel Jordan, of OKRP/Chicago, won third place for a spot he wrote for Groupon.
To listen to Torres’ winning spot produced by Oink Ink, click here.
ABOUT OINK INK
Oink Ink is an award-winning, creative agency founded by veteran managing director and president Dan Price and brother, executive creative director Jim Price. Oink Ink writes, produces, directs and manages radio and television advertising for ad agencies, client-direct accounts, cable network promos and special projects. Headquartered in New York, Oink Ink has been providing high-end creative for 25 years, for such notable clients as Google, AT&T, CBS Television, Coors Light, Ford, IBM, Southwest Airlines and Staples and ad agency leaders Goodby, BBDO, Crispin Porter, Ogilvy, JWT and hundreds more.