Creative house creates Internet giant’s first-ever radio campaign

To promote its latest break-through search innovation, Google produced their first-ever offline advertising campaign in 2010 to promote its new music product, by choosing radio to communicate the message. To handle the high-profile, multi-spot assignment, Google sought out bicoastal creative shop Oink Ink Radio to create 20 original spots.

ABOUT OINK INK

Oink Ink is an award-winning, bicoastal creative agency founded by veteran managing director and president Dan Price and his brother, executive creative director Jim Price. Oink Ink writes, produces, directs and manages radio and television advertising for ad agencies, client-direct accounts, cable network promos and special projects. Headquartered in New York, and with offices in Santa Monica, Oink Ink has been providing high-end creative for over 20 years, for such notable clients as Google, AT&T, CBS Television, Coors Light, Ford, IBM, Southwest Airlines and Staples—and many more. Oink Ink is a sister company of Verbatim Studios, which produces sound design, radio, audio for TV and original music work for ad agency leaders Goodby, BBDO, Crispin Porter, Ogilvy, JWT, and many more.